Did Auto Dealership Discriminate Against African American Visitors

02 Mar

Two African American males who are employed by Verizon visited an automobile dealership.  These employees were interested in looking at the luxury cars on the lot. They spent some time talking to a sales person.  They were interested in one of the cars and one of the men offered his driver’s licenses to the sales person.  The sales person left to retrieve the keys to the car.  Upon the sales person’s return, he told the men that his sales manager would not let them test drive the car until the dealership ran a credit report on Plaintiffs.  The sales person told the men that this was dealership’s policy. The men were not happy with this treatment and they left the dealership without test driving car.

The two men later shared their story with co-worker who is Caucasian.  Subsequently, the friend went to the dealership.  On his visit to the dealership, the friend asked to test drive the same vehicle as the two African American men.  The salesman allowed the friend to test drive the vehicle without running a credit check.

The friend then shared his experience with the two African American men.  Having heard his story, the two men filed a race discrimination law suit against the dealership.


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Posted by on March 2, 2012 in Uncategorized


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11 responses to “Did Auto Dealership Discriminate Against African American Visitors

  1. smile123dead

    March 7, 2012 at 7:01 am

    yes hands down they have a discrimination case they should seek damages based on a civil rights violation. I am not an attorney or even intested in law in the slightest. I do not work with the law at all. I am a scientist and even i can see that they have a case.

  2. Anne Thomas

    March 10, 2012 at 7:39 pm

    It sounds like they were discriminated against. I ran into the same thing (as a female- different prejudice) when I was shopping for my first house when they realized I was a single female (this was in the 80’s). It was obvious why they dismissed with me. Another agent got the sale.

  3. Ed Nix

    March 10, 2012 at 7:40 pm

    Seems obvious on the surface, I’m cautious with human rights cases, but this appears so blatant.

  4. Nick Bentley (@newmastersuk)

    March 10, 2012 at 7:54 pm

    they do but I place no financial value upon it. Too often the chequebook is called for when basic manners and behaviour is called for. Make those responsible do community work plus issue a all encompassing apology to all parties. I would urge those wrong against to return to the dealership and ask the same question again rather than resort to law.
    Products and services all go up in price because of the lawyers, judges and the like who continue to extract money from people who claim to represent the core values of the producer. It’s time to return to words with meaning and use law as a LAST resort.
    Having said that, if this happened to me, I’d not buy from the delaership again and urge my contacts to do the same.

  5. Emily Veinglory

    March 10, 2012 at 8:27 pm

    Yes, and they should pay enough to learn a lesson and make a policy that applies equally to all people.

  6. hairboutiquehairtalk

    March 11, 2012 at 12:49 am

    The world is a very strange place. It’s going to be interesting to see what happens.

  7. michellegilstrap

    May 16, 2012 at 1:26 pm

    It seems like they have a case, because they treated the co-worker differently. Why is the case? I think when this happens you have ask Why. I agree it doesn’t belong in court, but sometimes that is how these people learn to treat people the right way. Good manners should be taught to everyone.

  8. FtMyersMarketing

    May 16, 2012 at 1:51 pm

    Several years ago the same thing happened to me (I’m caucasian), I waited for the dealership to run the credit report which took about 15 minutes, and they then allowed me to test drive the truck. I do know of others that didn’t have to wait for a credit check, and recognized that some sort of profiling was going on. I drove onto the lot with a van that was worth less than the $600 trade in I got for it and assumed that had something to do with it. I never gave it too much thought until now!

    It occurs to me that for the African American’s to assume it was racism due to the fact that the salesman or manager were (presumably) not African American, without any other questions asked or facts given, is at the very least … equally racist.

  9. Bradford & Bradford, Attorneys at Law

    May 17, 2012 at 7:05 pm

    Again, thank you all for dropping by and posting your comments!

  10. jrhh

    August 29, 2013 at 8:08 pm

    Rich, can you please provide more information about this case? I’m looking for a pleading or case opinion. Thanks.


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